txttools® look to growth with help from The Engine Room
Thursday, 28 May 2009 12:59
The Engine Room have recently rebranded txttools®, the UK's market leading supplier of SMS technology to the education, healthcare, public and private sectors. The re-brand has been created as part of a three year plan to increase turnover from £1.8m to £3.8m.txttools® is an online application that allows SMS text messages to be securely sent and received from a desktop computer to large groups or single mobile phones. With a particular focus in the education sector, txttools’s product edutxt® is now used in over 45% of UK universities and colleges. edutxt® is a feature rich application with many uses, for example allowing lecturers to reach their students should a lecture be cancelled or the lecture room changed, or for sending course information and all types of update.
The brand is underpinned by the concept 'simple.clever.' a direct reference to how the technology works. "We needed to create a real point of differ
ence for the company as a way standing out within the marketplace" said Engine Room Creative Director, Darren Evans. "Many of txttools® competitors rely heavily on a technological look, blinding the customers with science. With txttools® the technology is of no less significance, in fact it's better, but there's a very strong human side to the business that shines through, it's simple to use and very clever stuff – txttools® are 'the text people'.”Steve McCann, managing director said “Good marketing communications improve your bottom line. We go in and present to prospective customers and once we are gone they must then sell the idea to their peers - the web site and other marketing materials needed to make that process more compelling. The re-branding process has been a pretty exciting journey, we know we have great applications and a great proposition. We just weren't conveying that message as clearly as we might have. The Engine Room came in and did a very thorough job of de-constructing our current, somewhat conflicting, messages. They spoke to our team, customers and even competitors. They have done a fantastic job of re-positioning our business with a clever mix of design and good old fashioned logic. Everyone in the company has confidence in the new branding, we firmly believe that this process will add money to our bottom line."
The brand was officially launched to staff and customers at an event in Leeds at the beginning of May.
