Dental IT

Background
Net Therapy are a niche supplier of IT services to the Dental industry.

Problem
An opportunity arose for the company to become the number one supplier within their chosen market. How could they stamp their authority and 'own' the market in their potential customer's eyes?

Brand work
Working with Net Therapy it was decided that the company name wasn't indicative of what they did and was an opportunity missed. The name Dental IT Ltd may have seemed like an obvious name to choose but it positioned the business exactly where it needed to be. The Dental industry is increasingly becoming reliant on IT so we created the positioning statement 'at the heart of contemporary dental care' This led to the development of the heart concept and symbol - a direct reference to Dental IT's level of service and knowledge. The brand was rolled-out across web, brochures, internal templates and stationery.

Design works...
Dental IT have won several high profile contracts since the rebrand and have also linked up with other specialist suppliers to the dental industry.