Merit Display

Background
Merit Display Ltd are a leading exhibition and display company working with some of the largest brands in the UK.

Problem
Merit has built a solid reputation with their customers for top quality products, knowledge and advice. However, many current and potential customers saw them as selling 'off-the-shelf' products rather than 'solutions providers'. The company needed to redress this imbalance.

Brand work
We worked with Merit to simplify the product offer within the marketplace. The competition is fierce, especially in the supply of display banners and pop-ups. We created a striking new identity that positioned the brand as a higher-value offer as 'the display people', a reference to Merit's experience and knowledge. We also developed an application lead approach to photography preferring to show ideas rather than just products.

Design works...
Since the launch of the new identity Merit have secured a contract with a world-leading brand as a direct result of their new communications material.