UK Medical

Background
UK Medical are one of the country's leading distributors of high value, cutting edge medical devices to the NHS and private sector.

Problem
UK Medical distribute some leading global branded products. This was leading to confusion about who UK Medical were; there was no clear brand hierarchy or differentiation between the company and it's partners' brands. The existing identity also didn't match the vision of the management team and the growth of the company.

Brand work
We worked with UK Medical to define a new brand position within the marketplace. This included competitor research, customer feedback and brand strategy sessions. It became apparent through our discussions that UK Medical employed some very passionate people who knew their stuff. Every part of the business from product selection, to customer service and staff development is taken to the 'n'th degree'. Service-wise, they really do go the extra mile.

The resulting brand identity challenges customers to think differently about what UK Medical do. Visually, it's very different from everyone else; UK Medical are now a much more attractive proposition to potential customers and suppliers. The exclamation mark represents the attention to detail that is inherent in everything that UK Medical does. Magenta is the adopted corporate colour, and differentiates from all the blue that was predominant within the industry. It perfectly fits the 'attention' concept.

UK Medical now have a strong brand proposition and identity to match. Brand roll-out included commissioned photography, new marketing tools including a corporate overview and website. We also developed a brand hierarchy through the introduction of product families to make the product range easier to understand.

Design works...
UK Medical continue to grow and exceed sales targets, doubling the previous year's sales leads at their first exhibition post-rebrand. The new brand has also helped the company diversify into a new market and has had a positive effect internally on staff and stakeholders.

Web traffic to the UK Medical website has risen from 300 to almost 1000 unique visitors per month in the 12 months since rebranding.